Rethink everything
Be human and…
AI-first.
We exist to up-level your company to become AI-first – but not without the foresight of very real human strategy.
Rethink is your partner to reimagine systems, in-house tools, and story to work with AI collaborators and automations that help your company sing, dance, and twirl into the new age of business.
Rethink Everything.
Become AI-first.
Rethink the way business gets done
We exist to up-level your company to become AI-first – but not without the foresight of very real human strategy.
Rethink is partner to reimagine systems, in-house tools, and story to work with AI collaborators and automations that help your company sing, dance, and step into the new age of business.

“Machines are for answers; humans are for questions.”
— Kevin Kelly
WHO WE ARE
Visionaries, Creatives, and Doers
Rooted in values and driven by results, we bring creativity, clarity, and global insight to every project.
Our team combines lateral and linear thinking to connect the dots between strategy, systems, and storytelling.
We are strategists, creatives, and CMOs — and together, we rethink business through the lens of growth and an AI-first mentality.
WHO WE ARE
We are Visionaries and Doers
Rooted in values and driven by results, we bring creativity, clarity, and global insight to every project.
Our team combines lateral and linear thinking to connect the dots between strategy, systems, and storytelling.

Cindy-Anne Lewis
CEO & Founder
Global market expansion in Europe, Middle East, Africa, Asia Pacific and the Americas

Chelsea Rustrum
Co-Founder & CMO

Brandon Eisenstein
Chief Strategist
WHAT WE DO
Starting with clear business goals, we design a human strategy, complimented by AI tools and workshops to help you and your team stay at the top of your game and…
– Uplevel your business model
– Become an AI-first company
– Identify new opportunities and partners
– Build a compelling brand story
WHAT WE DO
We help you automate and win new business. It starts with setting clear goals. Are you looking to grow, reduce costs, fundraise, or stand out in your market? We help define those objectives and use a combination of AI, automation, strategic insight, and creative storytelling to get you there.
We help you:
– Rethink your business model
– Implement automation and AI
– Identify new markets, products, and partners
– Craft a compelling brand story that connects

OUR SERVICES

AI-FIRST COMPANY
Get a free AI Audit to tell you how you can become and AI-first company, supported by workshops and tools to keep your team advancing with agent collaborators.

NEW BUSINESS
We’ll identify and target untapped segments and verticals, new product lines & positioning, and partners to take you to the next level!

BRAND STORY
We build the verbal and visual DNA of your company, told through a story arc that resonates deeply with your ideal customer.